Solutions Hub 360 – Strategic process for your business

brand strategy

Bad Marketing Ads: Lessons from the Biggest Advertising Fails

Having a successful marketing campaign can elevate a product or brand, while a failure can ruin reputations and incur losses. Such campaigns entice audiences, boost sales, and generate loyalty when done well. However, when the opposite occurs, it can result in a tarnished image and financial loss beyond imagination. By 2025, when brands are competing fiercely even in the digital landscape, the consequences of bad marketing ads will be more grievous than ever.
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How to Create Your Brand Strategy

How to Create Your Brand Strategy: A Step-by-Step Guide

Brand strategy can be defined as a map of the brand that the business will present to the world and that will be part of the customer's steering wheel of the business for a long time. It contains the mission, vision, values, messaging, and visual identity of your brand, while simultaneously making sure you have a coherent and clear viz with audiences. This applies well to every platform you use.
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